LOGO INSPIRATION FROM BULGARIA
Stefan Kanchev was one of the biggest graphic designers in Bulgaria who created his famous logos in the 70s, but they’re still used today.
You can learn more about his work here:
http://stefankanchev.com/en/
This is an outcome for a project I’m particularly pleased with. OIB is an organisation which I am part of, and I design their posters, their logo and other materials. This poster in particular is to promote the conference which we are organising in September. OIB means United ideas for Bulgaria, which is why I decided to represent the message using people whose thought bubbles unite and form Bulgaria. The colours are the ones of our flag - white, green and red.
Monopoly progress so far
Decided to make a hand-drawn old Sofia (the capital of Bulgaria) monopoly. Spent the whole day research different subjects such as Victorian ornaments, fonts, monopoly grid, different types of monopoly cards and last but not least streets and places in Sofia from the past century. Can’t wait to see the result!
Done with uni work for this year!
Logo design ideas for APROJOVE
Preparing for the “Logo day”
12 rules for designing a logo
1. Preliminary Work Is a Must
Preliminary sketches are an important first step in designing an effective logo.
These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator.Start with 20 to 30 sketches or ideas and then branch out to create variations of the original ideas.
2. Create Balance
Keep your logo balanced by keeping the “weight” of the graphics, colors, and size equal on each side.
3. Size Matters
When it comes to logo design, size does matter. A logo has to look good and be legible at all sizes.
A logo is not effective if it loses too much definition when scaled down for letterheads, envelopes, and small promotional items. The logo also has to look good when used for larger formats, such as posters, billboards, and electronic formats such as TV and the Web.The most reliable way to determine if a logo works at all sizes is to actually test it yourself.
4. Clever Use of Color
- Use colors near to each other on the color wheel (e.g. for a “warm” palette, use red, orange, and yellow hues).
- Don’t use colors that are so bright that they are hard on the eyes.
- The logo must also look good in black and white, grayscale, and two colors.
- Breaking the rules sometimes is okay; just make sure you have a good reason to!
Knowing how colors evoke feelings and moods is also important. For example, red can evoke feelings of aggression, love, passion, and strength.
Keep this in mind as you try out different color combinations, and try to match the color to the overall tone and feel of the brand.
Playing around with individual colors on their own is another good idea. Some brands are recognizable solely by their distinct color. For example, when you think of John Deere, you think of the “John Deere green” color, and this sets this brand apart from its competitors and, more importantly, makes the brand all the more recognizable.
5. Design Style Should Suit the Company
You can use various design styles when creating a logo, and to pick the right one, you should have some background information about the client and the brand. Research your client and its audience before you begin your preliminary work.
6. Typography Matters… a Lot!
If your logo design includes text, either as part of the logo or in the tagline, you will need to spend time sorting through various font types — often, dozens of them — and testing them in your design before making a final decision.Try both serif fonts and sans-serif fonts as well as script, italics, bold, and custom fonts.
Consider three main points when choosing a font to accompany your logo design:
- Avoid the most commonly used fonts, such as Comic Sans, or else your design may come off as amateurish.
- Make sure the font is legible when scaled down, especially with script fonts.
- One font is ideal, and avoid more than two.
7. The Goal IS Recognition
The whole point of creating a logo is to build brand recognition. So, how do you go about doing this?
Well, it varies from case to case, but the goal with the logo is for the average person to instantly call the brand to mind.
The key to making a popular and recognizable logo is to combine all of the elements discussed in this article: size, style, color, typography, and originality.
A quick test to determine if your logo is recognizable enough is to invert it using any graphic design software and see if you can still recognize the brand. Additionally, you should mirror the logo and see if it’s easily recognizable in this state.
8. Dare to be Different
To stand out from the competition, you must distinguish yourself as a designer with a distinct style. Rather than copy another design or style, be innovative and stand out from the crowd.
So, how can you be different? Try breaking the rules of design and taking risks.
9. K.I.S.S. (Keep it Simple, Stupid)
The simpler the logo, the more recognizable it will be.
Follow the K.I.S.S. rule right from the start of the design process, when you are brainstorming ideas and doodling sketches.Work the design down to its essentials and leave out all unnecessary elements.
10. Go Easy on Effects
Adobe Illustrator, Freehand, Photoshop, and other graphic design programs are extremely powerful tools and have many filters and effects that you can apply to your logo, but don’t get carried away!
11. Develop a Design “Assembly Line”
Research
- Brainstorm and generate ideas
- Preliminary sketches
- Develop vector designs
- Send to client
- Add or remove anything the client wants
- Finalize the design and resubmit to client
12. Use Other Designs for Inspiration Only!
The last rule for designing an effective logo is quite simple: don’t copy other designers’ work! While there’s nothing wrong with being inspired by other designers, copying another person’s ideas or work is morally and legally wrong.
http://www.webdesignerdepot.com/2009/06/12-essential-rules-to-follow-when-designing-a-logo/
great job, boys and girls :)
even rubbish can look pretty :)
Smart & simple
19 of my illustrations scanned
David Fincher On Teaching Film
- "I always wanted to give a lecture at filmschools. You go in and you see all these fresh faces, and you say: 'You! Stand up, tell me your story. Tell me what your film is going to be about.' And they start, and you go: 'Shut up and sit the fuck down!' And if they do, you go: 'You're not ready.' Because the film business is filled with shut-up and sit-the-fuck-down. You got to be able to tell your story in spite of sit-down and shut-the-fuck-up. If you are going to let something like that derail you, what hope do you have against transportation department? What hope do you have against development executives?"
The Queen archetype
